Five Ten Millionaire SRP $79
Charles Cole (Five Ten founder and president) sees “a trend away from sandals, toward closed toe footwear. “People want more protection,” says Cole. “With new materials and advanced bonding techniques, you can get a cool shoe that is really close to being a sandal, but with superior protection and performance. We built our Millionaire (the newest addition for the California Line) as a sandal alternative.” The very lightweight Millionaire boasts more protection, comfort and breathability, plus a lifestyle look that is in high demand with the youth market. We looked at the competition in the category, and realized that there was strong demand for the “look,” but that while those shoes could “go anywhere” they weren’t very functional. We designed ours to “Go anywhere and Do Anything.” The shoe appeals to the urban casual market, but has the sole of an approach shoe. Uppers are either cotton canvas or split grain leather so people can tailor the look to their own personal style. Soles are Stealth Phantom Black, a new Non-Marking dotty rubber with unprecedented cushioning, durability, and high-friction.
Shape You's Review:
Doesn’t even feel like you're wearing shoes. These could really take a chunk out of the sandal market for those that hate the idea of being stepped on in a crowd. Plus, sitting at brunch, do you really want to be staring at someone’s dirty feet? We like the ingenuity of this relaxed comfortable shoe alternative.